Sometimes it happens, your trombonist goes on tour with King Oliver, say, and you’ve got to fill a spot in the lineup….
Well, here’s the note I got from the Running Press publicity department earlier today:
Due to extenuating circumstances, the authors of Smart Girls Marry Money (9780762435173) will not be on The Oprah Show today. However, we have received great feedback from the Oprah team. They are actively pursuing other opportunities for the authors in the next four weeks before the show goes on hiatus.
We will keep everyone informed.
Blast. I’ll let you know should anything materialize.
But there’s always an old standby you can count on to step in (or, to think of it slightly differently, The New York Times giveth what Oprah taketh away): Rory Freedman and Kim Barnouin, Skinny Bastard (Running Press, 9780762435401 – c’mon, you can’t tell me you’re surprised…). It’s just landing in stores now, and Motoko Rich is first on the scene with a feature article – which helpfully includes the marketing roadmap. “All along, the plan was to target both men and women,” Ms. Freedman told her interviewer. “It was just: Let’s get Skinny Bitch out there and establish it because women are more prone to buying diet books and books in general.” To which Ms. Barnouin added: ““I think the guys will enjoy it once they have it. But I think it’s going to be the wives and girlfriends and sisters buying these books.” Which is to say: be sure to stack this one and the original next to each other. Much more national publicity is on the way (and that Skinny Bitch sitcom is still in development…).